Retail Advertising
Hands up if you can guess what's getting on our tits this week ... you up the back with the Bollocks t-shirt on? Yes, retail advertising - well done. More specifically, this kind of retail advertising:
"42-inch Plasma Screen TV, reduced from $4000 to only $3000. You save $1000!"
Here's where we have the problem: you're in the market to buy a 42" Plasma Screen TV, right? Your budget is $3000. You see this one advertised and you think "great, it was four grand, now it's only three, so I can afford it." But where's the $1000 you 'saved'? I'll tell you where it is - it's nowhere, that's where. It never existed. You only had $3000 and would never have bought the TV at $4000. You never had the extra $1000, so you never saved it. It's the same with clothing, footwear, computers, furniture and cars, i.e. "Toyota Chav, reduced from $19,990 to $18,990 - save $1000!" Maybe it's the same thousand dollars ... either way, we're sure you'll agree that this type of retail advertising is a load of old tossycock.
2 Comments:
That's an interesting point! I wonder where all the "time" that I've saved from doing one thing over another has gone.
My mother is always giving it "It was such a bargain, it should have been £40 but it's reduced to £30, I've saved £10. Erm, no mother you're wrong, you've spent £30 on some bollocks you didn't need in the first place, you've saved nothing and you''re wasting my inheritance you old trout.
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