Sunday, 7 February 2010

Self Serves No Purpose

Not many of us remember it but there was a time when a grocery store was a place of utter service. Everything was done for you; it was almost regal. Bread and Milk? Just ask the attendant to fetch it from behind the counter. He might even use a ladder to get it or would have to measure out the amount you wanted.
Then just before the WWI, this evolved into the self service store and America and the world never looked back. We now even have the hypermarket - a combination of supermarket and department store - which may in time see off its creators.
Now this, I have no problem with. Yes it is sad that the corner store is largely a thing of the past but we now have choice and convenience as never before.
What I do have a problem with is serving myself. Anywhere. If I wanted to serve myself I'd shoplift.
Some supermarkets and department stores now insist on inserting self-serve checkout lanes about their premises. I feel like we've taken a humongous step backwards here. Actually no, more like a fall sideways where you grazed your knee but thought, "I was standing perfectly still, how did that happen?".
Is this only the beginning? Will we soon have fully automated, self-stocking stores where the site of a red-haired midget named Gerald employed reluctantly under equal opportunity by the 19-year old manager Mischa is a thing of the past? No more asking where toilet paper is only for the unshaven Steve to shrug and continue listening to Slipknot whilst stacking Weet-Bix? An end to having a the hirsute George wipe his forehead ungloved before handling your six slices of devon?
Well there's good news here. As long as there's credit cards, faulty technology and idiots, there'll be staff to happily serve you. There may only be one, and he may take twelve minutes, but there's staff nonetheless. And it's fair enough too - he was checking everyone's signatures and helping them insert their hard-earned into the ridiculously-difficult-to-use coin machine. Hey come on, don't rush him! He's currently escorting the local special lad Petey out after he shoved croutons down his pants for the third time this week.
Hmmm, not so self serve after all.
The saddest part of this is that tomorrow's youth will stare blankly at the screen when you show them this sketch: http://www.youtube.com/watch?v=Cz2-ukrd2VQ
What a world we live in.

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